Assessing Your eBusiness Potential
by Michele Webb
1. Are you selling a product (or product line) that can a be delivered economically and conveniently?
2. Do you have a desire to market to customers outside your own geographic location and a product that has broad appeal?
3. What significant economic advantages are there to having your product(s) sold online?
If you thoroughly review questions #1 and #2, then very likely the profits will easily follow as implied here in the third point. However, you will find it helpful to you, and whatever marketing campaigns you undertake, to write down the economic advantages for the consumer should they purchase your product(s) online.
4. Can you economiocally draw customers to your site?
This is a very critical question to evaluate. Unless you have seven- or eight-figure budets for advertising to compete with companies like Amazon.com, Priceline or drugstore.com, and the like, you will need to find unique ways to compete and keep up with your competitors. When I launched my first website I was determined not to spend large amounts of cash in advertising, mainly because my budget was nonexistent. Now, it has become a challenge, and quite fun, to find ways to advertise that are either very low cost, or free. With five websites I have become quite proficient at seeking out free marketing and advertising opportunities and have had good success with doing so.
The good news is that there is still plenty of room for the "budget-challenged" players who have targeted small niches and have a solid business plan. All the experts agree that there will bee dotcom success stories now and in the future!
ABOUT THE AUTHOR:
Michele is a Netpreneur with five websites and five Blog sites (see links on this page). She has successfully marketed and achieved a #1 MSN ranking with a small niche market with little or no advertising budget. She likes to write articles and share her experiences with others as well as learn from others and their "secrets" and tips. She lives in Las Vegas, NV with her two Australian Shepherd dogs.
PUBLISHING AND REPRINT RIGHTS:
You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.
Before you start an e-business (or any business for that matter) you should make an honest and critical assessment to determine its potential for success. Here are four questions to ask yourself.
1. Are you selling a product (or product line) that can a be delivered economically and conveniently?
2. Do you have a desire to market to customers outside your own geographic location and a product that has broad appeal?
3. What significant economic advantages are there to having your product(s) sold online?
If you thoroughly review questions #1 and #2, then very likely the profits will easily follow as implied here in the third point. However, you will find it helpful to you, and whatever marketing campaigns you undertake, to write down the economic advantages for the consumer should they purchase your product(s) online.
4. Can you economiocally draw customers to your site?
This is a very critical question to evaluate. Unless you have seven- or eight-figure budets for advertising to compete with companies like Amazon.com, Priceline or drugstore.com, and the like, you will need to find unique ways to compete and keep up with your competitors. When I launched my first website I was determined not to spend large amounts of cash in advertising, mainly because my budget was nonexistent. Now, it has become a challenge, and quite fun, to find ways to advertise that are either very low cost, or free. With five websites I have become quite proficient at seeking out free marketing and advertising opportunities and have had good success with doing so.
The good news is that there is still plenty of room for the "budget-challenged" players who have targeted small niches and have a solid business plan. All the experts agree that there will bee dotcom success stories now and in the future!
ABOUT THE AUTHOR:
Michele is a Netpreneur with five websites and five Blog sites (see links on this page). She has successfully marketed and achieved a #1 MSN ranking with a small niche market with little or no advertising budget. She likes to write articles and share her experiences with others as well as learn from others and their "secrets" and tips. She lives in Las Vegas, NV with her two Australian Shepherd dogs.
PUBLISHING AND REPRINT RIGHTS:
You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.
Copyright 2005, M. A. Webb. All Rights Reserved
posted by Michele Webb at 12:51 PM
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