Setting eBusiness Goals

by Michele Webb

Setting goals is a fundamental part of choosing and launching any business. If your business does not meet your personal goals, you probably will not be happy dealing with the operational aspects of the business which are less glamorous then the long-term goal of becoming financially independent. When setting your goals, here are just a few things to keep in mind:

1. Be Specific. Goals are more easily achieved when they are specific. For example: "raising capital" is less specific than "raising $20,000 by September 1st."
2. 
   Optimism. Be optimistic when you set your goals. Write your goals in a positive manner so that you're energy and ability to stick to the tasks needed to achieve the goal remain fresh and interesting.
3. 
   Realism. Be careful to not set goals that are unrealistic. This is particularly important for those who are just starting out. For example, if you currently only make around $50,000 annually, you may not want to set a first year goal of making $500,000. Start small and then when you reach your goal, incrementally increase it until you reach your ultimate dream.
4. 
   Think both short- and long-term. Short-term goals are those that you can reach in about two weeks time. Long-term goals would be those you strive for in five, ten or even twenty years. Long-term goals should be substantially greater than your short-term goals, but both should be realistic.
5. 
   Income. It's no secret that most entrepreneurs go into business in order to achieve financial security. You will need to know how much money youw ant to make during the first year's operation and then for each year thereafter, for up to five years at a time, to set realistic goals.
6. 
   Lifestyle. Analyze your lifestyle, habits, patterns and needs of your family. You will need to understand what you can invest in areas such as: work, personal assets, geographic location, travel, hows you are willing to work, and what you are willing to risk.

Starting any business will be challenging and fun. But, you have a much greater chance of being successful if you set business goals that are tailored to your needs and both short- and long-term expectations.

Copyright 2005, M. A. Webb. All Rights Reserved


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ABOUT THE AUTHOR: Michele has 20+ years experience in oncology healthcare, including Cancer Registry management. You can learn more about cutting-edge learning tools and opportunities by visiting her Cancer Registry and online training site.