Attract Customers by Giving Away Free Information

We've been exploring different ways to use free marketing tools found on the Internet and how to attract customers when you are on a shoestring budget. You may be wondering how giving away free information can attract new, and keep existing, customers. Today's post is going to explore this easy, free, tool to use.

Let's say that your website is geared towards computers, high-tech gadgets and "how-to" tips and secrets. You have a number of products and e-learning courses for sale and other items, you may even have an affiliate program or two to offer. Your domain name should be something that is both professional and applicable to your business (we will use www.YourWebsite.com).

You write an informative article entitled "How to Choose the Right Web Host for You" which includes:

• What a web host does
• Services and support web hosts offer
• Payment and pricing guide
• Technical information
• How to trouble-shoot problems
• Communicating with your web host

Put this article on your website and have it available by email, or direct link, or use an autoresponder if you expect a big response. Check into different ways in which to format your article, such as a .PDF format where you can take advantage of viral marketing techniques.

Then, while your competitors are posting ads that say:

"Free Guide to Web Hosts"

or sending unsolicited bulk emails to thousands of people, you will be posting short ads which say:

"Our Free Guide "How to Choose the Right Web Host for You" explains the key features to look for, prices and handy tips and secrets. Visit http://www.YourWebsite.com"

Next, whenever you contribute to any group where there are potential customers, you should always include in your signature:

"How to Choose the Right Web Host for You" (FREE guide). http://www.YourWebsite.com"

With this offering, your visitors will be impressed by the quality of free information you are providing and your well chosen domain name and as such, they will regard you as an authority on the subject.

Offering your free guide will easily influence your visitors to buy from your site as well while your competitors' unoriginal, or unwanted, ads are quickly sent to the email waste bin.

Copyright M. A. Webb, 2005. All Rights Reserved

Source: http://LearnBizTips.blogspot.com

PUBLISHING AND REPRINT RIGHTS: You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.