eBiz Marketing Freebies

Internet marketing revolves around the search engines, email campaigns and affiliate programs offered. All three of these require some sort of investment for the maximum return, some of which carry pretty hefty price tags.

But, if you are like most of us in this business, you need to find cost effective, or even free, ways to advertise your store or product(s). But this is a major problem because without customers you cannot afford advertising and without advertising, you cannot attract customers.

The solution is to effectively use shoestring marketing methods to begin building a customer base. Once you have a steady stream of income you can "beef up" your marketing efforts. But, for now, let's just identify some of the cost effective, or even free methods.

• Online forums
• Offering free services
• Writing blogs or articles
• Listing your URL on everything
• Web rings
• Contests
• Froogle
• Press releases
• Viral marketing
• Search engines
• Quickie SEO
• Reciprocal linking
• Listservers

Each of these methods has it's own unique characteristics and expected responses. Some may be free initially but require a cash investment to upgrade to the full service or to get actual results. Regardless of the method(s) you choose you should take the time to become familiar with each marketing method before you just sign up or hand over your precious dollars. We will examine each of these free methods in postings to come soon - so please check back!

Copyright M. A. Webb, 2005. All Rights Reserved

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