The Power of Testimonials

Testimonials can be one of the most powerful inducements you can add to your marketing arsenal. This tool simply speaks for itself and warrants implementation in your website!

The trick with testimonials is in how you post them so that your readers will see them. Here are a couple of tips:

• Put a single link to a testimonial page from your main, or home page
• Sprinkle a few testimonials throughout your home page
• Print complete testimonials on your home page or just show the first line in a drop down window or menu

But wait, you can also use testimonials the "reverse" way. Here's how:

• In your ads or signature files take your reader DIRECTLY to your testimonial page

Then they will move on to your home page in a very positive frame of mind about your products.

You can also include a clickable link or URL in the testimonial so that the author benefits not only from the publicity but from the additional link which improves his/her site's search engine ranking. Also, as a matter of courtesy, it is always best to ask permission to use one's testimonial before posting it, unless, of course, they are anonymous posts. But always remember to be respectful of people's privacy and locations. If you really want to impress and build a relationship with those who given you testimonials, send them a URL or link to the location after it is posted.

Copyright M. A. Webb, 2005. All Rights Reserved

Source: http://LearnBizTips.blogspot.com

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