Inspire Confidence to Improve Traffic

Visitors to your website will want to know something about the owner of the site. The more personal the information you share, the more confident they will be in what you have to offer. After your main, or home page, the "About" page is your second most important page in your website. Here are some suggestions:

Email Address: make your email easy to find so that they know they can contact you. You can do this via an email "form" or by visibly placing your address on the page.

Owner Name: many excellent sites ruin their chances of building confidence with their visitors, and even lose sales, by not displaying their name. You may not want your name to be the prominent piece of information on your page, but include it in the personal information so that your guests can identify with a "real" person.

Purpose: Use the 'About' page to state the purpose of your site or business, to declare your mission and goals and to link to your main products.

Paid Submissions and Links: Here's a very important reason to have a well thought 'About' page. Suppose you submit a paid submission to Yahoo or request to set up a link or partnership with another site. Next, suppose your have a description of your site on the 'About' page that almost matches the paid submission or classified ad entry. As the Yahoo site administrator and/or other webmasters review your site they will see that your entry or link request does indeed reflect the real purpose and use of your site and will be very likely to approve your entry without any changes.

Creating an 'About' page that accurately reflects the purpose and goals of your website, while sharing enough personal information to instill confidence in your visitors will make a significant difference in the overall success of your website. Take some time to study your 'About' page today to make sure it contains all the correct components to build confidence and ultimately, bring in the traffic you desire.

Copyright M. A. Webb, 2005. All Rights Reserved

Source: http://LearnBizTips.blogspot.com

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