Hide Your Email Address

As a website owner, you want to establish a good relationship with your visitors by giving it a personal touch and feel. It is a good idea to invite questions from visitors as they visit your website to gather more information about what they like, or don't like, and how to make improvements in the future. But, as your traffic increases you do not want to be swamped with email queries. So, to get the maximum value both from your visitors and in what you provide to them, here's how you manage this process.

First, create a FAQ (frequently asked questions) page by accumulating a list of the common questions that are asked. This is a common solution used by many webmasters. Most will provide a link from the sales page to the FAQ page, but keep their email address on the sales page. The secret here is to remove the address and only put on the FAQ page. Why?

Removing the address from the sales page and only including it on the FAQ page will force your visitor to read the FAQ first and, hopefully, eliminate 90% or more of the questions that you would otherwise receive.

Next, maximize the benefit of the FAQ page. Don't just put a series of questions and answers. Instead,

1. Take an opportunity to surround every question with a positive benefit or response that the customer can expect.
2. Introduce additional, or more detailed information and material that may have been too much to include on the original page. Take care to not "write a book" - you may wish to use drop-down boxes, etc., so that the additional information is presented in "tiers" or "layers."
3. Always end on a positive note. You can do this by adding some motivating text or copy to get your reader to order your product.

By following these simple steps your visitor will have benefited from finding answers to questions he/she had not thought of and also discovered extra benefits offered by your product or service.

Copyright M. A. Webb, 2005. All Rights Reserved

Source: http://LearnBizTips.blogspot.com

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