Market Planning Checklist

Before you launch a marketing campaign you should answer the following questions about your business, product or service. We recommend that you create a template or form, then print these out and run through the checklist before each and every campaign you are creating.

1. Have you analyzed the total market for your product or service? Do you know which features of your product or service will appeal to different market segments?
2. In forming your marketing message, have you described how your product or service will benefit your clients?
3. Have you prepared a pricing schedule? What kinds of discounts do you offer, and to whom do you offer them?
4. Have you prepared a sales forecast?
5. Which media will you use in your marketing campaign?
6. Do your marketing materials mention any optional accessories or added services that consumers may want to purchase?
7. If you offer a product, have you prepared clear operating and assembly or installation instructions if required? What kind of warranty do you provide? Are your guarantee or return policies clearly defined? What type of customer service or support do you offer after the sale?
8. Do you have product liability insurance?
9. Is your packaging likely to appeal to your target market(s)?
10. If your product is one you can patent, have you done so?
11. How will you distribute your product?

Careful planning of your marketing campaign using the questions above will not only ensure that you have everything in place, but that you have protected both yourself, your company and its assets.

Copyright M. A. Webb, 2006. All Rights Reserved

Source: http://LearnBizTips.blogspot.com

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