Free Publicity with Press Releases

A press release, or sometimes called news release, is a condensed article that is written in journalistic style. It is not a sales document, resume or even an advertisement. It's purpose is to highlight what is interesting about your business, call attention to what is newsworthy and to grab the attention of potential customers. A press release can include information about products, new services, or an event within your market.

The good news is that press releases are relatively inexpensive (and sometimes even free) to prepare and distribute. Market research has shown that most press releases generate a higher return than even high-powered (and expensive) ad campaigns.

When the news media picks up and features your story pulled from your press release, free publicity is being generated. It is not uncommon to have your story show up in more than one major newspaper, talk shows or even carried on the major networks such as NBC or CBS. If you are looking to advertise to smaller, local markets only, then you can direct your press release to those local publications who are targeted to your specific industry or marketplace.

One of the biggest advantages about sending out a press release is that there is always a demand for news. All news organizations, including magazine editors, broadcast and industry-specific editors use press releases to develop the bulk of their published news stories. The increase in Internet search engine marketing has increased this demand.

In summary, there are many reasons why press releases are beneficial, here are just a few:

• low cost
• increased company visibility
• high demand for news and press releases
• increase credibility for your organization
• attract new customers
• attract new investors
• take advantage of free publicity

There are many online, printed and other resources to help you learn more about press releases and to generate your own stories.

Copyright M. A. Webb, 2004-2006. All Rights Reserved

Source: http://LearnBizTips.blogspot.com

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