Solving Problems Sells

If you are marketing or selling products or information on the Internet, this post is for you.  You may have heard this old cliche before, "Nobody who bought a drill wanted a drill.  They wanted a hole."  What this means is that if you have drills to sell you want to solve the customer's problem with how to create the right hole, in the right place.  You want to solve the customer's problem first.   It's all about what the customer needs and wants, not all the bells and whistles you have on your drill or how sleek its design. 

How do you do this?  Ask the customer what they want and why.  Spend some time each day to fine-tune your marketing and selling techniques, websites and sales content.  Put your thoughts aside and really focus on their needs.  You may be surprised at what you learn and how you can streamline your materials.  When you make the customer experience simple, easy and enjoyable you will also build a long-term customer base that you can go back to over and over again. 

And that, they say, is the "rest of the story."