Business Cards with Pizazz

Most people have business cards, but sadly most of them do not have one that accurately reflects the brand image of their company. This small piece of paper is an important part of your entire business brand and package and deserves your attention. Quite often, your business card is the first item that potential customers receive from you, so it is your first opportunity to make a strong, positive impression on them.

You could certainly go with a "do-it-yourself" business card service and save some expense, but your customer may be able to spot the inexpensive and less professional card. So, why risk it? Cheap isn't always better and your dollars would return far more on their investment if your business cards reflected your value in yourself and your customers.

Here are just a few tips on how to get the best business cards, with pizazz, for your needs:

1. Seek the help from a professional designer or printer.

2. Keep the card simple and to the point using good proportion between the logo and type face and maximizing the effect of white space to deliver the right message.

3. Unless you are feeling brave, keep the card to the standard size. There is nothing more annoying than trying to make a non-standard sized business card fit in one's wallet or card holder.

4. Carefully choose the information you need to appear on the card. Decide what is the most important information to convey to your potential customers.

5. Unless you really need it for some purpose, keep the back blank so that people can write notes or non-critical information on it. Also, information on the back is likely to not be seen by anyone.

When designing your business cards decide first, what the message is that you want to deliver to your potential customer, and then, how to maximize it's message. Think of all the business cards you have in your file and identify the things you liked, or did not like, about each. Incorporate the best of this comparison into your card and then have a high-quality card produced.

Source: http://LearnBizTips.blogspot.com

Copyright M. A. Webb, 2004-2006. All Rights Reserved

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