Great vs. Ordinary Companies

It is easy to recognize extraordinary companies, or those that stand out for their good service, great products or other similar characteristic. If a company is to grow and prosper, it will need to spend time evaluating its products and services and put plans in place to move from being a “good” or ordinary company, to one that is extraordinary or the “best.” Here are three simple concepts that should be considered by any company desiring to move to the next level:

FOCUS ON THE MISSION. Great companies do not attempt to “do it all.” They find their best products or services and then hone in on it. Instead of “dabbling” in many products or services, they find a few they can do or provide very well.

ENDURANCE. A great company has an enduring message, or brand, longevity, community standing and it brings stability to the people it serves as well as those it employs.

MAKES A DISTINCTIVE IMPACT. Extraordinary companies are those that are considered to be the true “salt of the earth” or beacon in their community and industry.

These three concepts seem simple enough, but will require that the company pays close attention to every aspect of their business and applies each of the principles constantly. It is no surprise that this is easier written than actually done. However, with a little research of your own you can identify companies who have accomplished this very successfully and are thriving in today’s marketplace.

Source: http://LearnBizTips.blogspot.com

Copyright M. A. Webb, 2004-2006. All Rights Reserved

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