Inspire Confidence to Improve Traffic

Visitors to your website will want to know something about the owner of the site. The more personal the information you share, the more confident they will be in what you have to offer. After your main, or home page, the "About" page is your second most important page in your website. Here are some suggestions:

Email Address: make your email easy to find so that they know they can contact you. You can do this via an email "form" or by visibly placing your address on the page.

Owner Name: many excellent sites ruin their chances of building confidence with their visitors, and even lose sales, by not displaying their name. You may not want your name to be the prominent piece of information on your page, but include it in the personal information so that your guests can identify with a "real" person.

Purpose: Use the 'About' page to state the purpose of your site or business, to declare your mission and goals and to link to your main products.

Paid Submissions and Links: Here's a very important reason to have a well thought 'About' page. Suppose you submit a paid submission to Yahoo or request to set up a link or partnership with another site. Next, suppose your have a description of your site on the 'About' page that almost matches the paid submission or classified ad entry. As the Yahoo site administrator and/or other webmasters review your site they will see that your entry or link request does indeed reflect the real purpose and use of your site and will be very likely to approve your entry without any changes.

Creating an 'About' page that accurately reflects the purpose and goals of your website, while sharing enough personal information to instill confidence in your visitors will make a significant difference in the overall success of your website. Take some time to study your 'About' page today to make sure it contains all the correct components to build confidence and ultimately, bring in the traffic you desire.

Copyright M. A. Webb, 2005. All Rights Reserved

Source: http://LearnBizTips.blogspot.com

PUBLISHING AND REPRINT RIGHTS: You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.

The Power of Testimonials

Testimonials can be one of the most powerful inducements you can add to your marketing arsenal. This tool simply speaks for itself and warrants implementation in your website!

The trick with testimonials is in how you post them so that your readers will see them. Here are a couple of tips:

• Put a single link to a testimonial page from your main, or home page
• Sprinkle a few testimonials throughout your home page
• Print complete testimonials on your home page or just show the first line in a drop down window or menu

But wait, you can also use testimonials the "reverse" way. Here's how:

• In your ads or signature files take your reader DIRECTLY to your testimonial page

Then they will move on to your home page in a very positive frame of mind about your products.

You can also include a clickable link or URL in the testimonial so that the author benefits not only from the publicity but from the additional link which improves his/her site's search engine ranking. Also, as a matter of courtesy, it is always best to ask permission to use one's testimonial before posting it, unless, of course, they are anonymous posts. But always remember to be respectful of people's privacy and locations. If you really want to impress and build a relationship with those who given you testimonials, send them a URL or link to the location after it is posted.

Copyright M. A. Webb, 2005. All Rights Reserved

Source: http://LearnBizTips.blogspot.com

PUBLISHING AND REPRINT RIGHTS: You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.

Attract Customers by Giving Away Free Information

We've been exploring different ways to use free marketing tools found on the Internet and how to attract customers when you are on a shoestring budget. You may be wondering how giving away free information can attract new, and keep existing, customers. Today's post is going to explore this easy, free, tool to use.

Let's say that your website is geared towards computers, high-tech gadgets and "how-to" tips and secrets. You have a number of products and e-learning courses for sale and other items, you may even have an affiliate program or two to offer. Your domain name should be something that is both professional and applicable to your business (we will use www.YourWebsite.com).

You write an informative article entitled "How to Choose the Right Web Host for You" which includes:

• What a web host does
• Services and support web hosts offer
• Payment and pricing guide
• Technical information
• How to trouble-shoot problems
• Communicating with your web host

Put this article on your website and have it available by email, or direct link, or use an autoresponder if you expect a big response. Check into different ways in which to format your article, such as a .PDF format where you can take advantage of viral marketing techniques.

Then, while your competitors are posting ads that say:

"Free Guide to Web Hosts"

or sending unsolicited bulk emails to thousands of people, you will be posting short ads which say:

"Our Free Guide "How to Choose the Right Web Host for You" explains the key features to look for, prices and handy tips and secrets. Visit http://www.YourWebsite.com"

Next, whenever you contribute to any group where there are potential customers, you should always include in your signature:

"How to Choose the Right Web Host for You" (FREE guide). http://www.YourWebsite.com"

With this offering, your visitors will be impressed by the quality of free information you are providing and your well chosen domain name and as such, they will regard you as an authority on the subject.

Offering your free guide will easily influence your visitors to buy from your site as well while your competitors' unoriginal, or unwanted, ads are quickly sent to the email waste bin.

Copyright M. A. Webb, 2005. All Rights Reserved

Source: http://LearnBizTips.blogspot.com

PUBLISHING AND REPRINT RIGHTS: You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.

Free Marketing from Site Reviews

Here is another tip on how to utilize some free marketing tools to attract more visitors to your site. The design and content of your website is so critical that it is worthwhile to seek expert advice. And there's no need to pay huge fees to consultants to do a review! Just ask the visitors to your website - they are the best qualified to give you an honest review.

Here's how simple this is! Just add a box, or area, to your main page on your website stating:

"We'd love to hear your opinion on our site

• what you did like
• what don't you like
• how can we improve it

All your comments will be welcome."

Then, you just need to sit back and get lots of advice - for FREE!

If you want to "super-charge" your results, with just a little more effort you can get some added value using these simple tips:

1. Make it simple for your readers to submit their comments - don't make them hunt for an email address. Use email forms, too, to keep your visitor's comments private and to protect your email address
2. It is important to thank your contributors and best to do it in an individual, personal note rather than sending an automated standard response. This personal touch will invariably lead to further exchanges and new promising leads or sales.
3. Never lose the opportunity to promote your business or website. In your "thank you" to the contributor, remind the reader, who has already been to your site, about a particular feature or service you have, such as a free newsletter.

If you want to dramatically improve your responses and feedback, here's how:

Give your visitors an extra inducement to contribute

There are literally hundreds of free books on the Internet. So, just replace that last line on your web page content with:

"All your comments will be welcome.

As a thank you we will send you a free ebook about Internet Marketing, etc."

When you send the book you could say:

"Get your free gift at

www.somewhere.com"

But, wait - we can even improve on this some more! As we saw in tip #3 above, you want to ALWAYS take the opportunity to promote your site, so what you should say is:

"Get Your Free Gift at

www.somewhere.com/freegift"

When your reader visits this page, at your OWN site, he will find the link to the book but you will have surrounded it with your best promotions and more information to invite them to browse even more!

Copyright M. A. Webb, 2005. All Rights Reserved

Source: http://LearnBizTipz.blogspot.com

PUBLISHING AND REPRINT RIGHTS: You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.

How to Select an Affiliate Program

If you are interesting in earning residual income from an affiliate program, there are a number of things to keep in mind when choosing the right program for your own business needs. There are four main factors you should consider.

1. Profitability
2. Effective Sales Copy
3. Support
4. Number of Programs Promoted

Profitability

Profitability is a fairly straight forward topic but one that is often overlooked. Does the affiliate program offer a product that makes money? Don't be fooled by high commission figures or multi-tier payments alone. Instead, ask yourself these questions first:

• Is it a product that people want or need, and will buy?
• Is the commission rate sufficient to make your efforts to promote the product worthwhile?

If the answer to either of these questions above is "no," then you should probably continue to evaluate other affiliate programs for a more profitable product.

Effective Sales Copy

Visit the website and sales page of the product you have selected to confirm that the sales and advertising copy does a good job of selling the product. Be aware of the different ways that you can lose out on your commission (for example, the interested customer can call in their order via telephone).

Support

A good affiliate program merchant will provide you with much more than just a URL or link to join the program. Check for any useful promotional material such as sample ads, banners, articles, solo mailings, endorsements/reviews, signatures and more.

Ideally there will be an affiliate mailing list so that the merchant can convey useful news to you. You want your affiliate merchant to be reliable and not someone who will disband a program or make rule changes without telling you. Also, check out their security and privacy policy to determine how they will use your information (i.e., do they sell it to others).

Number of Programs Provided

How many affiliate programs should you promote? If you plan to promote a number of different programs on one page then you need to understand that the more products you have, the more diluted the effect or interest from potential customers. The one exception to this would be if the page is dedicated to, or all the products on the page, relate to the same topic.

If not, you need to keep the web pages separate. You can have as many products as you like, but do not underestimate the administrative work involved for you to maintain the pages. For example:

• Different procedures for signing up
• Different ways of creating affiliate links
• Different methods of payments, at different intervals
• How to manage and handle ongoing communications from every program

A good way to administrate your programs is to comprise and use a company which contains many affiliate programs under one umbrella. They can consolidate your commissions into one payment and have a standaradized format for affiliate links with no individual sign-ups required. Make sure that any single company you choose, however, meets the other criteria noted above.

Copyright M. A. Webb, 2005. All Rights Reserved

Source: http://LearnBizTips.blogspot.com

PUBLISHING AND REPRINT RIGHTS: You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.

Chuckle of the Day: True Origin of the Internet

"In ancient Israel, it came to pass that a trader by the name of Abraham Com did take unto himself a young wife by the name of Dot.

And Dot Com was a comely woman, broad of shoulder and long of leg. Indeed, she had been called 'Amazon Dot Com.'

And she said unto Abraham, her husband, "Why dost thou travel far from town to town with thy goods when thou can trade without ever leaving thy tent?"

And Abraham did look at her as though she were several saddle bags short of a camel load, but simply said, "How, dear?" And Dot replied, "I will place drums in all the towns and drums in between to send messages saying what you have for sale and they will reply telling you which hath the best price. And the sale can be made on the drums and delivery made by Uriah's Pony Stable (UPS)."

Abraham thought long and decided he would let Dot have her way with the drums. And the drums rang out and were an immediate success. Abraham sold all the goods he had at the top price, without ever moving from his tent.

But this success did arouse envy. A man named Maccabia did secrete himself inside Abraham's drum and was accused of insider trading. And the young man did take to Dot Com's trading as doth the greedy horsefly take to camel dung. They were called Nomadic Ecclesiastical Rich Dominican Siderites, or NERDS for short.

And lo, the land was so feverish with joy at the new riches and the deafening sound of drums that no one noticed that the real riches were going to the drum maker, one Brother William of Gates, who bought up every drum company in the land. And indeed did insist on making drums that would work only with Brother Gates' drumheads and drumsticks.

And Dot did say, "Oh, Abraham, what we have started is being taken over by others."

And as Abraham looked out over the Bay of Ezekiel, or as it came to be known "eBay" he said, "We need a name that reflects what we are."

And Dot replied, "Young Ambitious Hebrew Owner Operators."

"YAHOO," said Abraham.

And that is how it all began. It wasn't Al Gore after all."

Reprinted from: BeliefNet.com

Mentors on Every Corner

"Finding a mentor can be as easy as walking down Main Street. In today's Boston Globe, writer Don Aucoin profiles two women entrepreneurs (free registration required), who, before they struck out on their own, had only to walk around their Roslindale Square neighborhood to find other women who made the leap. From boutiques to house and garden shops, the new entrepreneurs found numerous women business owners to tap for advice.

Not only did they get advice on financing, pricing, and purchasing, they also established relationships with other businesses in their communities that helped market their new business. Obviously, business networking is nothing new, but the story is a nice reminder to entrepreneurs just starting out that finding advice and help can be as simple as knocking on a neighbor's door."

(Republished from Fresh, Inc, The Inc.Com Weblog)

Online Forums: Marketing Freebies

If you are searching for free, or low-cost marketing methods for your online store or website, then an online forum can help to drive traffic to your site. Before we talk about how they can be used for free marketing, let's look at what they are and how they are used.

An online, or Internet forum, defined by Wikipedia, is a web-application that provides for discussion, often in conjunction with online communities. The older forums date back to about 1996 and followed newsgroups and bulletin board systems which were widely used in the 1980's and 1990's. Forums today are available on any number of topics.

Forums are also commonly referred to as web forums, message boards, discussion boards, discussion groups, or simply, forums. They are prevalent in several developed countries and Japan is in the lead with over two million posts per day on their largest forum, 2channel. The United States does not have any one large forum, but you will find several hundred thousand smaller forums, many of which are free to use. Other countries in which forums are widely used include China, the Netherlands, and France. Finland and Sweden do not yet have a prevalance of forums despite having open and easily-available Internet access. To date studies have not been conducted in these countries to determine the reasons why forums are not widely used.

Small forums are often based around a single subject, so you need to know the purpose of the forum before signing up. Most of the larger forums will have many different discussion threads, or boards, that topics of use. Larger online forums are also more prone to public conflicts between users and their discussions and private jokes. Depending on the level of moderation there may also be conflicts between users and administrators. It is important that if you are using online forums to market your business that you steer clear of any conflict, or perceived conflict and objectionable material if you want to attract individuals to your business. Use proper "netiquette" and ensure that you are respectful, tasteful and courteous at all times.

The purpose of online forums is to provide the ability for individuals to start discussion threads and reply to other people's threads. Basically someone will post a message which is visible to everyone, you read it and then you have the option to post a reply, which will also be visible to everyone, thus building a discussion with other online users. The online software used by the forum usually provides the mechanism for posting and viewing messages.

Usually the forum allows the user to either post anonymously or to use a registered username. Registration is done by signing up with a username and password. You may have to give your email address or other demographic information for validation purposes. However, make sure that your privacy and security of information is guaranteed by the host site if you are at all concerned about privacy issues. Forum administrators typically have the right to edit, delete, move or otherwise modify any thread on the forum. Or, they may delegate these privileges to other co-hosts or moderators registered on the forum.

Forums are different from chat rooms and instant messaging because they usually deal with one topic and personal exchanges are typically discouraged. Participants in Internet forums should understand that what they post will be publicly viewed, sometimes for years to come. For example, the Google Group (DejaNews) is now an archived set of articles dating back to 1981. Forum archives can often be the best way, too, to find an answer to an obscure or historical question.

So, how can you use online forums for free marketing? Find an online forum that relates to your business and post a thread there. Do not overtly push your business or product. Instead, make an intelligent comment and list your URL in the signature line of your post. This will invite others to visit your website without offending them by turning the forum discussion into a personal advertisement.

Another suggestion would be to post a comment seeking another individuals comments or inputs on a potential informational product or project you are researching. Or, you can respond to a thread by offering a free product or service that is found on your website.

Whatever your approach, use online forums very carefully and in good taste. They are, however, great ways to use free marketing techniques that will spread the word about your business and ultimately, drive traffic to your store.

Copyright M. A. Webb, 2005. All Rights Reserved

PUBLISHING AND REPRINT RIGHTS: You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.

eBiz Marketing Freebies

Internet marketing revolves around the search engines, email campaigns and affiliate programs offered. All three of these require some sort of investment for the maximum return, some of which carry pretty hefty price tags.

But, if you are like most of us in this business, you need to find cost effective, or even free, ways to advertise your store or product(s). But this is a major problem because without customers you cannot afford advertising and without advertising, you cannot attract customers.

The solution is to effectively use shoestring marketing methods to begin building a customer base. Once you have a steady stream of income you can "beef up" your marketing efforts. But, for now, let's just identify some of the cost effective, or even free methods.

• Online forums
• Offering free services
• Writing blogs or articles
• Listing your URL on everything
• Web rings
• Contests
• Froogle
• Press releases
• Viral marketing
• Search engines
• Quickie SEO
• Reciprocal linking
• Listservers

Each of these methods has it's own unique characteristics and expected responses. Some may be free initially but require a cash investment to upgrade to the full service or to get actual results. Regardless of the method(s) you choose you should take the time to become familiar with each marketing method before you just sign up or hand over your precious dollars. We will examine each of these free methods in postings to come soon - so please check back!

Copyright M. A. Webb, 2005. All Rights Reserved

PUBLISHING AND REPRINT RIGHTS: You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.

eBusiness Baby Steps

Do babies learn to walk by crawling everywhere? Not really. They learn to walk when they pull themselves up on furniture and start taking those first few steps around the coffee table, or down the couch, etc. Starting your first e-business is a lot like those first few baby steps. Just thinking about starting a business, or crawling around the idea and tools to start a business is simply not enough. Pull yourself up and start taking those first few steps. All you have to do is START!

One of the best articles that I read, when starting my own e-business, was written by the late Corey Rudl. What I liked most about Corey's teaching was that it was practicable and achievable. In his article he noted that the first trait of a successful website was, "They just plain got started."

You don't have to know a lot about the Internet, or websites, or marketing or e-business to get started. You don't even have to do everything well. In fact, you don't have to do anything at well. You simply need to get started. If you read about the successful entrepreneurs, such as Corey, you will find that they didn't know everything, or do everything well when they first started either. Robert Kiyoasaki and James Maduk, all successful Netpreneurs today, openly share their experiences on getting started and doing things just "good enough."

It does not matter what your knowledge level is when you start - the important point is that you need to begin. Take the first steps, no matter how small, to move your e-Business or website into a reality. When I decided to take those first steps I found a web host that provided a lot of the website design tools and templates, in an easy-to-use software package that was included in the monthly hosting price, that allowed me to learn how to design a website with almost no prior knowledge. What I was most proud of, however, was that I took that first step!

If you have a great idea for an e-business percolating in your mind, then start taking those first baby steps to making your business a reality. Do something! Just get started!

Copyright M. A. Webb, 2005. All Rights Reserved.

PUBLISHING AND REPRINT RIGHTS: You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.

Don't Be an Ostrich

Ostriches don't really bury their heads in sand, but the old addage about it is certainly descriptive. What ostriches really do is lower their heads to the ground when they come face-to-face with a predator. Have you ever known an entrepreneur that has done the same thing in the face of a mistake or failure?

Robert Kiyosaki, in his book Before You Quit Your Job wrote, "A mistake is a signal that it's time to learn something new, something you did not know before." He goes on to say that we all have the capability to learn from our mistakes but sadly, many entrpreneurs are too lazy to learn something new.

Thinking really is HARD work. When you are faced with a problem or mistake, it's even harder. However, when you do expand your mental capacity your wealth, or success, as an entrepreneur will increase. Sounds easy enough, dosen't it? But, it is going to require some hard work and focus on your part.

Here's what you need to train yourself to do. Every time you make a mistake, stop and take the opportunity to learn something new. When something does not go the way you intended, or you fail, take the time to stop and think. Once you have found the hidden lesson, you will be thankful that you made a mistake. If you find yourself getting angry, upset or are blaming someone else for the mistake, then you have not thought hard enough or long enough. Expand the mental capacity a bit further and take accountability for ALL mistakes encountered in your business. Be responsible enough to think about the mistake and to grow from the lessons contained therein. In other words, keep thinking!

Copyright M. A. Webb, 2005. All Rights Reserved.

PUBLISHING AND REPRINT RIGHTS: You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.

Are You an Employee or an Entrepreneur?

If you are considering starting your own business, either a brick-and-mortar or Internet based business, you should take some time to study and learn about being an entrepreneur. There are fundamental differences between being an employee as compared to being an entrepreneur. Without a thorough knowledge of these differences you could be setting yourself up for failure before you even get your business launched.

The transition from employee to entrepreneur requires that you undergo something similar to a metamorphosis (remember the butterfly?) that will require you to change some character or personal traits. Here are just some of the traits you must change:

• Change in philosophy from security to freedom
• Conceptual ability to operate without money
• Ability to operate without security (no big organization or benefits to back you up)
• Focus on opportunity rather than resources
• Possess different management styles to communicate, and manage, different people
• Can manage people and resources that you do not directly control
• Are team and value oriented rather than pay or promotion driven
• Desire continual learning (you never graduate from this school)
• Aspire to generalized learning rather than specialized
• Have the courage to be responsible for your entire business

Look back at your parents or grandparents generation, or even to time before that. People had to develop almost all of these traits in order to survive. Farmers, such as my grandparents, had to know a lot, about a lot of different topics, in order to successfully plant, grow, harvest and sell if they were to be successful. They also had to be experts in weather, pest control, transportation and, yes, even parenting. In Robert Kiyosaki's book, "Before You Quit Your Job," he notes that if you could be a successful farmer, you also have the potential to be a successful entrepreneur.

Take a few moments to review the list above and to conduct a self-assessement. Where are your best strengths? Where do you need to do some work before you quit your job to become an entrepreneur? Mega-success is within your grasp as long as you understand the transitional steps you need to take and then take action to develop those skills and traits.

Copyright M. A. Webb, 2005. All Rights Reserved

PUBLISHING AND REPRINT RIGHTS: You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.

Success vs The Soaps

Can you imagine Oprah sitting around and watching soap operas for several hours a day? Or, do you think that Condolezza Rice, National Security Advisor, reads trashy novels non-stop while she's travelling between appointments? Can you see Bob Greene, Fitness Advisor, sitting around and secretly pigging out on potato chips, soda and candy bars? What do you think these successful people did before they achieved their current level of success?

What distinguishes highly successful people from someone who is not? You may have been told that to be successful you needed a good plan or goal. Then, you were to work, each day, on just some small piece of that goal until you reached the pinnacle of success. Did this work for you? Probably not.

To be highly successful you need to take immediate steps to change this faulty way of thinking. The biggest difference between the mega-successful and those who are not is the way in which they live their daily lives. Every successful person today reached this level because of how, and what they choose, to do on a daily basis.

You actually become a success the second you commit to live a daily lifestyle that is focused on overall success. For example: if you want to be healthy and fit, you do this by adopting a new daily lifestyle and choosing to focus on regular exercise and healthier eating habits. If your goal is to have a million-dollar business, you do this by adopting a daily lifestyle that is focused on developing the skills and attitudes of a multi-millionaire business person.

The bottom line? The real secret to success is not when you reach a desired goal. Mega-success is actually the process of becoming the person to whom that desired goal belongs. Your daily actions and choices will determine what level of success you will achieve. Becoming highly successful IS simple, although it is not easy. If you truly want to be a mega-success you create it one day at a time by focusing on the big picture and by adopting the attitudes and behaviors of the top achiever first.

Copyright M. A. Webb, 2005. All Rights Reserved.

Publishing Rights: You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.